Meet the Visionaries of

Digital Influence & Apparel

A confident black woman with an afro hairstyle, wearing a white t-shirt with a green star and a green pencil skirt. She is stylish and professional, h

Felicia Ferrell

Powering Women’s Transitions in Life, Career, and Business

At Digital Influence & Apparel (DIA), transformation is at the heart of everything we do—whether it’s personal reinvention, career transitions, or launching and scaling a business. Founded by Felicia & Tony Ferrell, DIA is more than a brand; it’s a movement designed to empower women over 40 to step into their next chapter with confidence and success.

Together, Felicia and Tony combine strategic coaching, business expertise, and lifestyle branding to help women redefine their paths and build futures that align with their ambitions.

Meet Felicia Ferrell

✅ Career Transition Coach

✅ Corporate Exit Consultant

✅ Entrepreneurial Mentor

✅ 7-Time Published Author

For over 20 years, Felicia Ferrell has helped women shift from corporate careers to entrepreneurial success. As a Career Transition Coach & Corporate Exit Consultant, she specializes in guiding ambitious women through life-changing transitions—helping them gain clarity, confidence, and the strategies needed to thrive.

She is also the visionary force behind DIA Academy, an education hub for women looking to pivot, grow, and succeed through coaching, digital courses, and mentorship. DIA Apparel was created as an extension of this mission, offering empowering lifestyle wear that reflects the mindset of fearless women.

Felicia’s passion for empowerment is woven into every aspect of her work, whether she’s coaching, writing, or mentoring women through pivotal moments in their lives.

Meet Tony Ferrell

✅ Operational Lead & Strategic Growth Expert

✅ Business Management & Logistics Specialist

Tony Ferrell is the structural backbone of Digital Influence & Apparel, ensuring that its vision, operations, and expansion align seamlessly. His expertise in business management and logistics plays a crucial role in scaling the brand, managing growth, and optimizing success strategies for both DIA Academy and DIA Apparel.

With a passion for building strong foundations, Tony ensures that Felicia’s transformational coaching and mentorship programs reach more women, while the apparel line continues to thrive. Together, this powerhouse couple is dedicated to breaking barriers and equipping women with the tools to step into leadership and financial independenc

OUR MISSION

At Digital Influence & Apparel, we empower women over 40 to own their transition with clarity and confidence—whether they are:

Leaving corporate life to build their own business
Switching careers and exploring new opportunities
Redefining themselves and embracing personal reinvention

Through strategic coaching, digital education, and inspirational apparel, we provide women with the mindset, tools, and support they need to take control of their journey

OUR VISION

We envision a world where women confidently pivot, elevate, and thrive. DIA is committed to being the go-to platform for women ready to transition into a bold and fulfilling next chapter.

We believe in fearless reinvention, breaking limitations, and embracing success on your terms. Whether through one-on-one coaching, online courses, or empowering apparel, we help women step into their power, their way.

Join the Movement

Your next chapter starts today. If you’re ready to embrace change, take action, and build the future you deserve, we’re here to guide you every step of the way.